Responsabilidade Social Empresarial e Economia Solidária: a Construção Social da Empresa no Brasil
DOI:
https://doi.org/10.18616/rdsd.v1i2.2399Abstract
O artigo expõe algumas das transformações que atingem o setor empresarial contemporâneo em sua busca por legitimidade junto a setores da sociedade brasileira. Questionamos se os programas de Responsabilidade Social Empresarial (RSE) indicam lógicas diferentes da busca pela maximização dos lucros corporativos. Como forma de ilustrar esse debate, realizamos um estudo de caso no Instituto Consulado da Mulher, criado pela marca Consul de Eletrodomésticos para o cenário sociopolítico brasileiro. A abordagem sociológica dos mercados e das empresas, que ressalta as dimensões social, cultural e política da ação econômica indica que as empresas são construções sociais. Nesse sentido, pode-se compreender a RSE e suas singularidades no contexto nacional pela emergência de políticas sociais liberais.Downloads
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